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Press Release 5/5/06
For Immediate Release
Press Contact: Amanda Vega
(480) 275-9797
Amanda@amandavega.com
New Scottsdale, Arizona Based Company to Offer Organic Frozen Meals
Scottsdale, Arizona — May 5, 2006—Callaway Consumer Products, a new Scottsdale-based company is excited to announce the launch of Organic Bistro Whole Life Meals™, a complete frozen meal made with certified organic ingredients containing chicken and wild fish. The company, owned by Dr. Laryn Callaway and co-managed with two partners formerly of the Dial Corporation, Mark Preston and Mark Whitehouse, offers consumers a new, healthy & delicious alternative to the typical convenience fare.
The meals have been developed by a nutritionist, a naturopathic doctor, and a gourmet chef to provide low glycemic index foods that are high in protein, fiber, and omega 3 fats. The meals will be available in select stores midsummer and online in June of 2006 at www.theorganicbistro.com.
Currently on the product list are:
1. Wild Salmon with savory broccoli and cranberry pilaf.
2. Chicken Citron with tomato edamame salad and herbed quinoa.
3. Ginger Chicken with dragonwell vegetables and almond pilaf.
Organic Bistro is only the second independent brand of its kind to offer a balanced meal made with organic ingredients that is not strictly vegetarian. The Wild Salmon meal is the only frozen meal on the market offering wild caught Alaskan salmon with organic grains and vegetables. The company will have a strong presence at the All Things Organic Trade Show in Chicago, IL May 6-9, 2006.